In 2018, YouTube’s annual "Newfront" event was held at Radio City Music Hall in New York. YouTube Brandcast hosted 2.8K+ clients, partners, press and creators at Radio City Music Hall, generating 100+ press articles in major outlets including Adweek, CNN Money, Ad Age and Variety, was rated “most impactful Newfront” by attendees.
Susan Wojcicki and Robert Kyncl delivered the business messaging up front, allowing the second half of the show to culminate in a full-on party and spectacle. Camila Cabello brought the heat performing her single "Havana" and superstar Ariana Grande closed the night with a surprise 3-song set. Speakers included YouTube phenom Tyler Oakley and the Daily Show's Trevor Noah; top choreographers Jaja Vankova, Dytto, Lia Kim and Matt Steffania collaborated in dance; while Nerdist's Spidey Life, Rudy Mancuso, OK GO and Postmodern Jukebox took guests down a YouTube "rabbit hole" musical medley.
The presentation was followed by a full take-over of Rockefeller Center Plaza for all guests and VIPs in attendance.