2020 Communication Arts Interactive Competition
2020 Adweek Experiential Awards (AXA) - Best Use of Music/Audio in an Experiential Activation
2020 American Advertising Awards (ADDY) - Innovative Use of Interactive/Technology (Gold)
The Flaming Lips harnessed the power of Google AI to create a first-of-its kind generative song - played by fruit! We worked with Deeplocal and the Google AI team to collaborate with Wayne Coyne on a special moment during the Flaming Lips performance at Google I/O that demonstrates how AI can enhance creativity for all types of artists.
Together with Google’s Magenta research team, we introduced them to Piano Genie, software developed by Magenta engineers that uses machine learning to compose music. The result was Fruit Genie: a real-time, AI-powered musical instrument that combines Magenta’s model with a physical interface of fruit.
During their performance at I/O - Steven Drozd from The Flaming Lips, who usually plays a variety of instruments, played a “magical bowl of fruit” for the first time. The Flaming Lips are known for their highly interactive live shows that break down the fourth wall between the band and the audience. To include the audience in the performance, we created giant inflatables filled with sensors that signaled the software when touched, adding notes to the song.